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Built to Sell
Exit planning, valuation, and the full arc from practice owner to successful sale β for established practices thinking about what's next.
Already thinking about an exit? You're earlier than you think β and that's exactly right.
Most Practice Owners Don't Plan Their Exit. They Escape It.
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Most exits are reactive β burnout, a health crisis, a partnership breakdown, or a buyer who found them before they were ready. The practices that sell well aren't the ones with the most revenue. They're the ones that were built to be sellable.
The difference between a planned exit and a reactive one is often $500,000 to $1,000,000 in final valuation. Built to Sell teaches you to build the practice you want to sell β before you're ready to sell it.
"I built my practice for 11 years. The decisions I made in years 7 and 8 β not year 11 β determined what I was able to sell and at what price. Start earlier than you think you need to."
β Tracie Penunuri, LCSW
Five Modules. The Full Arc.
The Exit Imperative
Why to start planning now, not when you're ready to leave. The mindset shift from "running a practice" to "building an asset."
Valuation
What your practice is actually worth, what drives value, and what's dragging it down. The difference between EBITDA multiples and clinical practice realities.
Buyer Landscape
Who's buying behavioral health practices right now β private equity, strategic buyers, internal succession, and individual purchasers. Who to target and who to avoid.
Due Diligence Prep
What buyers look at before they make an offer. Building the documentation, systems, and paper trail that makes a buyer confident enough to pay your number.
The Transition
Post-sale structure, earnouts, non-compete considerations, staff communication, and what comes after the check clears.
Is This Program Right for You?
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βΒ Practices at $1M+ annual revenue
βΒ Practice owners 3β10 years from a potential sale
βΒ Anyone who has considered selling but doesn't know what that looks like
βΒ Practice owners who want to build with exit in mind from the start
βΒ DSO or PE interest received β and not sure how to evaluate it
Not sure if you're there yet? Reach out. The conversation is free.
Talk to Tracie βShe Did This.
Tracie Penunuri built her practice from a solo private practice to a 30-clinician group practice. She sold the practice in 2025.
Built to Sell is not theoretical β it's the curriculum built from what she actually learned, at every stage of the exit process, including what she wishes she had done differently and earlier.
Solo βMulti-Location
Built from Zero
2025
Sold
20+ Years
Business Leadership
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A 60-minute introduction to the core frameworks used across all Integration Institute programs.
Start Here βScale Smart
Program 2: The operational and financial systems for growing from solo to group practice without burnout.
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