How AI Is Changing
Behavioral Health Practices
โ and 5 Ways to Start Using It Today โ
No tech background needed. No fluff. No sales pitch.
Just immediately actionable guidance from someone who's actually built a practice.
Your practice may already be invisible โ and you don't know it yet.
Try this right now. Open ChatGPT or Google's AI search and type something like: "Find me a mental health clinic in [your city] that accepts Blue Cross and offers therapy and medication management."
Look at what comes back. Wrong results. Practices that don't match your parameters. And practices with strong websites and great SEO that simply don't appear at all.
"I ran this exact search for my own clinic โ Mountain View Family Therapy. Strong organic SEO. Full insurance panels. Exactly what the search described. We didn't appear. Not even close."
โ Tracie Penunuri, LCSW, Founder of Mountain View Family TherapyThis is called GEO โ Generative Engine Optimization. It's the emerging reality that AI search engines use completely different signals than Google โ and most mental health practices are completely unprepared for it.
In this webinar, we'll show you what's happening, why it matters, and exactly what you can do about it โ starting this week. And then we'll cover four more AI applications that will save you real time and build a more sustainable practice.
5 Things You'll Walk Away With โ Ready to Use
Every single segment is built for immediate implementation. Not theory. Not inspiration. Things you can actually do this week.
Your AI Visibility Audit โ Live
We'll walk through exactly how to search for your own practice the way a real client would โ and show you what good results look like versus the gaps most practices have right now. You'll leave knowing your visibility status and the three most important things to fix immediately.
Building a Referral System With AI โ Not Platforms
How to use AI to build the relationship-first referral system that drove 70% word-of-mouth growth at Mountain View Family Therapy โ without depending on Psychology Today, Headway, or any platform you don't control. We'll write a live referral outreach letter together in under 5 minutes.
AI for Clinical Documentation
A HIPAA-conscious framework for using AI to support documentation without compromising clinical judgment. We'll demonstrate a real prompt and show you how to build a personal prompt library that saves 30% of your documentation time โ starting with your very next session.
The Hourly Rate Audit โ What Delegation Really Costs
A simple calculation that permanently changes how you think about doing everything yourself. We'll show you how AI can handle significant portions of your admin burden โ and what it's actually costing you not to let it.
One AI Use Most Practice Owners Haven't Considered
A surprising, immediately useful application of AI in clinical practice that most people in our field haven't thought of yet. We're keeping this one for the webinar โ but attendees consistently say it's the moment that opens up their thinking about what's actually possible.
โ Tracie Penunuri, LCSW ยท The Integration Institute
Replace with your professional headshot
Built it. Scaled it. Sold it.
Now teaching it.
I'm not a tech person who learned about mental health practices. I'm a practice owner who spent 8 years building one โ and spent the last year figuring out what AI actually changes for people like us.
I built Mountain View Family Therapy from a solo practice into a team of 30 clinicians while raising five children, including a child with severe disabilities who has needed over 50 surgeries. I sold the practice in 2025.
Before I became a therapist, I spent 11 years in direct sales โ top recruiter nationally. That background shapes everything I teach about building a practice that runs on relationships, not platforms.
Teaching at the University of Utah ยท KSL News Radio guest ยท Podcast speaker ยท Bilingual English/Spanish
Walk Away With More Than Just Ideas
The AI Starter Prompt Guide for Behavioral Health Practices
10 copy-and-paste AI prompts built specifically for mental health and healthcare providers. No setup required. Open your AI tool, paste the prompt, and get useful output in under a minute.
- Clinical documentation prompts โ progress notes, intakes, treatment plans
- Referral outreach letters โ warm, professional, relationship-first
- Admin efficiency prompts โ policies, client communications, onboarding
- GEO readiness prompt โ audit and rewrite your own services page
- Supervision preparation prompt โ session themes, discussion questions
- Client psychoeducation prompt โ explain complex topics in plain language
This webinar is built for you ifโฆ
You own or manage a practice
Solo or group, established or growing โ if you're responsible for a practice's operations, referrals, and team, this is directly for you.
You're a clinician thinking about independence
You're in an agency or group practice and thinking seriously about going out on your own โ this will show you how AI changes what's possible from day one.
You're curious about AI but overwhelmed
You know AI is something you should understand but every resource feels either too technical or too generic. This is built specifically for our field.
You're a supervisor or clinical director
You manage clinicians, oversee quality, and care about your team's sustainability. Several of the five applications are directly relevant to your role.
This is NOT for you if you're looking for a magic bullet, a shortcut that doesn't require any work, or a reason to stop thinking critically about AI tools in clinical settings. Everything I teach comes with the ethical framing our profession requires.
Reserve Your Free Seat
Fill in your details below and you'll receive a confirmation email with your Zoom link and your free AI Starter Prompt Guide immediately.
๐ Your information is safe. We will never sell, rent, or spam your email. You'll receive your confirmation, your bonus guide, and occasional content from The Integration Institute. Unsubscribe anytime.
Everything You Need to Know
Do I need any tech background or AI experience?
None at all. This webinar is specifically designed for mental health and healthcare professionals who may have little to no AI experience. If you can open a browser and type a question, you can use everything we teach.
Is this HIPAA compliant? I'm worried about patient privacy.
This is one of the most important questions in our field right now โ and we address it directly in the webinar. We'll walk through the ethical and legal framework for AI use in clinical settings, which tools to use and which to avoid, and how to implement AI in a way that protects your clients and your license.
Will there be a replay if I can't attend live?
Yes โ a replay will be available for registered attendees for a limited time after the live event. That said, the live Q&A is a significant part of the value, so we encourage you to attend live if at all possible.
Is there anything being sold during the webinar?
At the end of the webinar, I'll briefly share information about AI-Integrated Practice โ my 6-week implementation cohort for practice owners who want to go deeper. Founding cohort is $1,497. That's it โ one mention, at the end, for people who are interested. The 60 minutes of content before that is genuinely free and genuinely useful, with no strings attached.
I'm in Canada / another country โ is this relevant to me?
Yes. The AI tools, the referral principles, the documentation strategies, and the GEO concepts all apply regardless of your location. Some specifics around insurance and licensing are US-focused, but the vast majority of content is universally applicable.
What if I'm just starting my practice โ is this too advanced?
Not at all. In fact, understanding this landscape at the beginning of your practice journey is one of the highest-value things you can do. Several of the five applications are especially relevant for new practice owners building their first referral systems.
Are CEUs available?
Yes โ Continuing Education Units are available for licensed Utah therapists at no additional charge, for both this webinar and for AI-Integrated Practice, the 6-week cohort program. Details on CE credit hours and the approval process will be included in your confirmation email.
